Healthcare Commercialization & Reimbursement Strategy

Turning Healthcare Innovation Into Reimbursed, Scalable Revenue

Building commercialization strategies for medical device, diagnostics, digital health, therapeutics, metabolic health, regenerative medicine, and women's health companies — from first commercial strategy through reimbursement, adoption, and growth.

Medical Devices Digital Health Women's Health Diagnostics Metabolic Health Regenerative Medicine
Who We Are

J2 Foundry partners with founders, investors, and executive teams to transform breakthrough healthcare technologies into commercially successful businesses. We work alongside leadership teams to solve the commercialization, reimbursement, market access, and growth challenges that determine whether innovation succeeds.

20+Years commercializing breakthrough healthcare technologies
7Sectors, from medical devices to women's health
360°From clinical strategy through provider adoption
1Goal — durable, reimbursed revenue
The Foundry Process

Innovation is raw material. We forge it into revenue.

Innovation
Clinical Strategy
Regulatory Alignment
Commercialization
Reimbursement
Provider Adoption
Revenue
Scale
What We Do

Five disciplines. One commercial outcome.

Commercialization Strategy

Turning technical differentiation into a go-to-market plan providers and payers will act on.

Reimbursement Strategy

Coding, coverage, and payment pathways built to hold up under payer scrutiny.

Category Creation

Defining new clinical and commercial categories for first-in-class technologies.

Strategic Partnerships

Structuring alliances with health systems, payers, and channel partners that accelerate adoption.

Executive Advisory / Fractional CCO

Embedded commercial leadership for teams that need executive-level rigor without a full-time hire.

Industries

Depth across the healthcare innovation landscape.

Medical Devices Digital Health Women's Health Diagnostics Metabolic Health & Obesity Regenerative Medicine
Selected Engagements

Proof, not promises.

Project Atlas

First-in-Category Medical Device

Challenge: Commercialization and reimbursement strategy.
Impact: Unified commercialization roadmap.
Project Catalyst

Digital Companion Platform

Challenge: White-label behavioral health platform.
Impact: Strategic product roadmap.
Project Horizon

Women's Health Innovation

Challenge: Physician adoption, fundraising, commercialization.
Impact: Cross-functional operating plan.
Project Elevate

Precision Obesity Care

Challenge: Differentiate physician-led care model.
Impact: Investor-ready growth strategy.
Why J2 Foundry

We Build Businesses, Not Just Presentations.

01Commercial strategy
02Reimbursement pathways
03Physician adoption
04Capital readiness
05Category creation
06Strategic partnerships
About Jillian
J Replace with executive headshot

Jillian Cohen

Founder, J2 Foundry

Strategic healthcare executive with 20+ years of experience commercializing breakthrough technologies across medical devices, diagnostics, digital health, therapeutics, metabolic health, regenerative medicine, and women's health. Track record spans multi-million-dollar growth, payer contracting, executive leadership, fundraising, and commercialization.

Crain's Notable Women in Healthcare Former CEO & Co-Founder, Virtual Health Partners Board Observer, Solà Director, Chemo Cuts Collective
Innovation doesn't create value. Adoption does.
— J2 Foundry

Let's Build Something Meaningful.

Ready to turn your innovation into reimbursed, scalable revenue? Let's talk.